BRA Day a Canadian initiative becomes International

Tuesday 15 October 2013 - Wednesday 16 October 2013

Introduction to BRA day

Breast Reconstruction Awareness Day is a Canadian initiative designed to promote education, awareness and access for women who may wish to consider post-mastectomy breast reconstruction. It is a collaborative effort that includes plastic surgeons specializing in breast surgery, plastic surgery nurse specialists, the Canadian Breast Cancer Foundation, Canadian Society of Plastic Surgeons, medical device industry representatives and breast cancer support groups.


Develop and advance an internationally recognized annual day that promotes awareness and access to post-cancer reconstructive breast surgery


Prior to undergoing breast cancer therapy, all women will be offered information about the options for reconstructive breast surgery and be provided access to breast reconstruction in a safe and timely manner


  • Reconstructive breast surgery has a positive effect on quality of life for women requiring breast reconstruction.
  • All women who are candidates for breast reconstruction should be made aware of the options available to them.

All women who are candidates for breast reconstruction should be offered treatment in a safe and timely manner.

The Beautiful ABC Foundation is host of the 2013 BRA-day in several countries in Europe

Information on the initial Canadian initiative can be found on